Brandon Fisher, CJ Kirkwood & Faizan

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Fashion The Pan - Part XIII

Written by: Brandon Fisher

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Sex sells, but so does controversy (thus explaining why Prince would be the best spokesperson for anything.) Why else would Urban Outfitters and Abercrombie & Fitch release questionable content every year right before back-to-school shopping? It’s to remind the kids they exist and they’re edgy. “You’re a rebellious teen and you want to stick it to your parents, right? Well us too. Show them you’re not going to succumb to their tyranny with this pro-underage alcohol usage shirt from Urban outfitters!” says the 45 year old, father or three marketing exec, with a pony tail and a Lexus. It’s a marketing scheme. The small amount of bad press and lost sales are outweighed by the name recognition and free advertising.

That said - not all market tested controversy should be allowed. I introduce you to Rajesh Shah, co-owner of the clothing store Hitler. Shah was surprised that his store was catching flack because of its naming claiming that, “the store was named after his business partner's grandfather who was nicknamed Hitler ‘because of his strict nature.’” He goes on to say, “’Frankly, till the time we applied for the trademark permission, I had only heard that Hitler was a strict man. It was only recently that we read about Hitler on the internet.’” BULLSHIT! He claimed to not know about Hitler yet he used the swastika in the store’s sign! Congrats for taking the thiny veiled racism employed by Urban Outfitters and Abercrombie and using full fledged racism to sell your crappy products. And they’re not even selling Nazi swag they’re selling the same mass produced ironic tees that every other store in the world hocks (but under a less recognizable name). Let me say, screw you and screw your company. I hope it goes out of business, but I doubt it will because here we are talking about him.

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